
ABOUT
At Gobi Insights, we bring over 75 years of collective expertise to the ever-evolving world of e-commerce. Our team is driven by a singular mission: to help businesses optimize their post-checkout processes and unlock untapped profitability. We specialize in areas critical to e-commerce success, including payment processing, sales tax compliance, subscriptions, shipping, and fulfillment, ensuring every aspect of the customer journey operates at peak efficiency.
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What sets us apart is our deep industry knowledge and proven ability to deliver measurable results. We work closely with businesses—particularly those in direct selling and international markets—to identify hidden inefficiencies, reduce costs, and elevate customer satisfaction without disrupting existing platforms.
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When you partner with Gobi Insights, you’re not just hiring consultants; you’re gaining trusted advisors who understand your challenges and are committed to your success. With our extensive experience and results-oriented approach, we deliver actionable solutions that drive growth and lasting impact for your business.

OUR TEAM

Colt Passey
CEO
With a decade of experience in SaaS and FinTech, including a pivotal role at a unicorn company that scaled from $150 million to $15 billion, Colt brings a proven track record of driving growth and innovation. A board member of the Direct Selling Association (DSA) and active participant in multiple advisory committees, Colt is deeply immersed in shaping industry standards and strategies.

Dave Siembieda
COO
With over 30 years of experience in leadership roles within the direct selling and e-commerce industries, Dave has consistently delivered innovative solutions and guided businesses to success. He spent over 15 years leading one of the largest direct selling genealogy software companies, solving complex challenges for countless clients.

Rob Marriott
CRO
With over a decade of experience in the payments industry, Rob has worked with global leaders like Ingenico, delivering cutting-edge solutions for international merchants. Over the past five years, he has focused on addressing complex payment challenges and building innovative technologies tailored to the needs of global businesses. Rob’s expertise and proven leadership in driving sales are critical to the success of our organization and the clients we serve.

Ben Bingham
CSO
With two decades of experience in the payments industry, Ben has held key roles at leading organizations such as PayPal, Worldpay, and Hyperwallet. His expertise spans both the inbound and outbound sides of payments, giving him a comprehensive understanding of the industry. As CSO, Ben will leverage his deep knowledge and proven track record to drive innovative strategies and ensure our continued success in delivering exceptional payment solutions.